Joico - Color Endure Shampoo

Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.

This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.